If you would have to choose between Instagram Story or Instagram Feed Ads, what would you choose?
If we were in your place, we would definitely choose Instagram Story!
A definite tendency is that Story’s popularity on Instagram is increasingly taking priority over posting in Feed. The reasons for this are numerous. Instagram Story quickly gained immense popularity.
With the recent incorporation and launch of Facebook Story, this format is exposed to 1.16 billion Facebook users.
The Instagram Story idea is simple. The intention was to enable people to share the “moments” of their day quickly and easily.
They can be in the form of a series of photos or videos. And all that you put on your Story will become a slideshow on Instagram.
This stays on your profile for twenty-four hours and then disappears.
The story gives a different kind of impression to Instagram users than any other post. Video format is the most recognizable and most popular way to communicate with followers. Stories have natural progression – the beginning, the middle and the end. This logical sequence of events satisfies the viewer because it makes sense to them.
The video can tell the story without the need to use the word. There is no concern that people will misunderstand language, phraseology, etc.
Story is also a fun way to become creative as it offers stickers, gifs, polls, quizzes and questions to help you engage your audience more and more interactively.
More than 80% of registered Instagram users follow some business on that social network.
About 60% of Instagram users claim to discover new products through other profiles.
75% of Instagram users are engaged with the company after seeing their post.
About 25 million on Instagram are business profiles.
About 800 million Instagram users follow some business profiles.
More than 20% of Instagram users are on a daily basis visiting a business profile.
More than 95 million photos have been uploaded to Instagram every day.
How to deal with this competition?
The answer is Instagram Story!
Top 3 reasons to use Instagram Story
Instagram Story uses 500 million users every day (Instagram internal data, January 2019)
One-third (1/3) of the most-watched Instagram stories belong to a business
50% of the business on Instagram has posted at least one Story during the month
The first steps here are simple and, if you do not go as well as you hoped, you’ll have a clean situation anyway any day.
What can you really lose?
The story on Instagram was released today and it’s gone tomorrow – or you can save it on your profile for as long as you want.
To maximize the efficiency of Story, try the following tips:
Geotags increase your reach by including you in relevant Story for that area.
Long videos can be “cut” into shorter segments using an application such as CutStory.
The reporter’s story by influencers increases his visibility.
Surveys collect feedback or simply start an interview.
Using quizzes, you can educate and entertain the target group.
You can more fully express your brand identity by grouping the stories you’ve shared in the Highlights section and displaying them on your profile.
Story Highlights appears below your biography. To create Highlight, press the “New” button on the far left. From there you can select any Story segment from your archive, select the Title Image for Highlight and name it.
When you are finished, your Highlight will appear as a circle on your profile that will be played as a stand-alone Story whenever someone touches it.
Highlights stay on your profile until you remove them, and you can have as many Highlights as you like.
In this way, the presentation of a product or service may be available and beautifully displayed within several Highlights Highlights.
Business profiles that have over 10,000 followers are enabled to use hyperlink through Story and thus increase the number of visits to the site.
This is especially important for campaigns, the introduction of new products or services, etc., when we want to increase visits to a particular landing page.
We wrote earlier that Instagram announced that it is testing the option to pay directly through the application. With this move, he tries to keep users’ attention within the platform, so they can constantly consume content from Instagram.
In this regard, in the end, we can freely say that in the near future, business profiles on Instagram can become a serious competitor to websites.
With a brief description of the business and a midrange biography, properly and nicely Highlights, as well as constant placement of quality and visually appealing content, Instagram business profiles can become the foundation of online branding and business.