It is probably not difficult to assume that most people are familiar with the basic idea of hashtags. Hashtag is used in social networking posts to search for themes. But knowledge of the concept is certainly not the same as understanding. It’s important to understand how to use them properly and how on each of the platforms they are used on.
Hashtag is a way of organizing and sorting content on social networks. You can use it on each of your social networks to find topics that interest you. You can also search through Google.
From the perspective of users, hashtags are used to categorize content, making it easy to discover new or related articles and insights. Therefore, when used incorrectly, people seeking new content have to dig through irrelevant, wrongly categorized content in order to get to what they are actually looking for. You do not want this bad user experience to be linked to your brand!
When used improperly they can have a negative impact on your engagement.
Still, when it comes to Instagram, the story differs slightly. The more hashtags you use, you will have more engagements.
They certainly bring more benefits when you know what you are doing. Their use on the post is really easy. Simply add a character # in front of a single word or phrase, without spaces or punctuation. You can also include numbers. Using hashtag is easy enough, but there are some subtle differences that you should be aware of in order to get the maximum out of them.
Here are some general tips:
- Do not use hashtag in every few words.
- The number of hashtags that can be used depends on the platform you are using, but in most cases, one or two can have a large enough impact.
- Let your hashtags be short and striking, instead of trying to use many words in one tag.
- Do not try to be too smart or unusual. If you choose a tag that nobody searches, you will not have too much benefit from your marketing.
- The use of hashtags that are detailed and specific will lead to better results than those of broad or general. They can soon lead to your content being lost in a sea of unrelated content.
- Do not try to create hashtags for each post. Instead, use them only when they add value to your post and are likely to stimulate conversation and interaction.
- Hashtags can also be used to research competition. Search with them and find the relevant content related to your topic.
- We all agree that the primary goal is to present our post or advert to the large audience of potential clients. The essence is to try to think in a unique way about the problems and opportunities you face and how to reach your customers.
- Try to put yourself in a customer position. What is what they might be interested in. What are the terms they are likely to use on social networks, primarily on Instagram? Of great help in this case can be making a profile of your potential customer (buyer persona). If we do our best to understand the needs of potential clients, we can certainly expect better results.
- There are many ways to find the best hashtags for your messages, and they will vary in different posts.
Yes, hashtags can be a little confusing, but try to ease and simplify things. To start, make a short list on the phone or computer that you can copy and paste into posts. With a bit of research and the more you use, you will find out which hashtags are relevant to you and your community and you will start to expand your vocabulary.