YouTube SEO is a relatively new term that is becoming more and more popular. Visual content is definitely a content that attracts the greatest attention of Internet users. Among other content, video materials stand out as the most convincing and most effective.
Of course, YouTube is the most famous and most popular video platform and the presence on the same is simply a matter of necessity when we talk about any serious strategy of online appearances.
Video optimization or YouTube SEO, as it is commonly called, enables good video content to have better visibility in search compared to the competition. Not only in YouTube search but also in Google and other search engines like Bing.
Understanding the ultimate intent of Internet users when searching is a key point. The user wants to find certain information, and the search engines, through a complex algorithm and analysis of a large amount of traffic, decide which results are the most appropriate for them for a particular keyword.
Video content is a matchless tool when it comes to broadcasting stories to a broad mass. Continuous improvement of technology and its popularity is in constant growth.
Video content becomes better and better, both content and production. Today, your video material is available in a second worldwide.
This led to a significant increase in competition, given a large number of videos uploaded every day on the Web. The question is how to separate our video from the rest.
We bring you tips that you need, to take advantage of and gain an edge over competitors who do not use video optimization tactics, or YouTube SEO.
YouTube SEO – The Basics
Obviously, YouTube reasonably allows users to write the title, description, and tags associated with the video themselves, as well as to choose the best video thumbnail when uploading. Therefore, SEO is very important.
All this for the reason of easier finding by your audience. All these options should be used from the very beginning of adding videos to your YouTube channel.
Use keywords to focus on the user’s intent and on correlation of your video content with those keywords. The title is a very important first impression. So, you have to pay attention to create a compelling title.
Explore keywords when creating a title. Using the right keywords in the title greatly affect the relevance of your video.
You have 65-70 characters available, including spaces, so make sure you monetize this segment well. YouTube actually allows 100 characters but given that the title can be shortened by the platform or device’s dependency, this is the optimal number of characters.
Use this great opportunity to generate traffic on the site, build credibility and trust of users and use it at later stages of the sales funnel. Make sure to build a brand so that you are the first to be on users mind when they decide to convert.
Tags are as important as YouTube’s help in classifying content. Use only keywords that are relevant to your video. Do not add keywords just to attract visibility, because you only get a counter effect.
Tags help Google (and other search engines) to better understand what your video is about.
This part is quite intuitive. Choose some tempting photo. A photo that will be easy to understand and potentially can generate clicks.
We repeat, do not try to do something that would mislead the users just to collect clicks. The price you will pay for this is high.
Creating a playlist and adding videos to the same is another step that can contribute to the visibility and reach of your video. Yet this part is not something that is necessary at the very beginning.
Advanced YouTube settings offer different options for video optimization. Some of them make sense, while others do not seem to act at first sight.
Here are some useful options in advanced settings and how to use them.
Although at first glance it may seem like an ideal solution to disable comments on a video, do not do this at any cost.
Comments are one of the signals YouTube uses to determine the relevance, quality, and popularity of videos. Be sure to allow comments.
Enabling embedding of your video will probably increase the rate at which it is shared and embedded, as it gives users the best on-site experience.
Anyone could add a video to their website, including a news station or a blog.
The video should not have any restrictions unless it contains some explicit content (scenes of violence, disturbing photos, sexual context …)
The best way is to consult the official YouTube policy.
YouTube offers fifteen different categories in which you can classify your video. This option helps YouTube in recommending videos based on user habits.
If for some reason you cannot categorize video in the offered categories, it is best to leave a default “Entertainment” tag.
An additional optimization that every video should have
We’ll list some more items that good YouTube SEO should have.
Insert clear Call-To-Action
Many excellent video materials, unfortunately, simply reduce their effect on the duration itself. Do not let that be the case with you. Be sure to offer some options to viewers even after completing the video. Give them clear options that they can choose. Whether it’s to learn more about the video itself, go to your website and get to know your brand or something else. It’s important to keep them interested even after the video is finished. And the best way to do this is a clear call to action.
Transcribe the video
This segment is often neglected because it is a bit of a demanding job. But do not overlook that in this way you enable search engines to search your content more easily. Like content on the site, the search engines will crawl your video text.
Distribute your content
You should share the video on all social networks and other channels that can increase the reach.