Today’s business is virtually impossible to imagine without the presence of our brand on the Internet. The rhythm imposed by the development of information technologies is not a matter of the future, but the reality we live in today. We will try to give you the best advice when it comes to Google ads and advertising on Google. AdWords, or Google ads, is one of the most effective and the most transparent ways of advertising on the Internet. The essential difference from the traditional way of marketing is that customers are looking for you. Every time someone in the internet search for a term related to your offer or job is the opportunity to show him your ad and offer him a solution to the problem or meeting the need. Opening an AdWords account with which Google posts are placed is very easy and, more importantly, absolutely free. Any Google email user (Gmail) can open their advertising account. After registering your account and login details, you’ll need to set up a campaign for your Google ads. Steps to take are quite intuitive and thanks to Google is very easy to cope. After this initial step, you will be given the choice of the name and type of campaign. To begin with, we suggest selecting the “Search Network only” option. This option implies that your ad will appear only when browsing the web search engines. Later, when you get to know each other better with the Google advertising system, you will be able to modify and combine different options depending on the goals of the campaign.

Then you choose the geographic location where you want your ad to appear and adjust your bidding strategy and the daily budget you want for your campaign. Choose the option of manual bidding, as it allows you more of a control the funds that you spend on your campaign. Daily budget is a sum that Google will not exceed on a daily basis, which is a great option for detailed advertising budget planning. Now you are following the most important part of the process, creating an ad group and your first ad. Creating a good and effective advertising for your Google ad is the most important part of the work to be done. A good advertisement involves a core and effective text that will attract the attention of the user and encourage him to click on your ad. The text itself has limitations in the number of characters that you must adhere to. Headline allows up to 25 characters, 2 and 3 lines up to 25 characters, and 4 which is provided for the display URL, or the URL that will appear on your ad. The Display URL can lead to any page on your site, the only condition is that the URL is from the same domain for which you made the advertisement. Examples of good scratches are that the keyword, i.e. the word that the user used when searching is found in the headline itself. The second line should contain the uniqueness and suit your bids, while the third line details more about the offer itself.

In the box provided for keywords, enter the terms for which you want your Google ads to appear. It’s recommended that you do not accumulate keywords at the very beginning. For the start, it’s enough to begin with a dozen terms that are most relevant to the job. The useful tool Google offers is Keyword Planner. It allows you to see keyword suggestions, as well as the monthly volume of their search, as well as how much competition for that keyword is. Then you set the maximum cost you want to pay for clicking on your ad. Since each keyword can be defined as a market for itself, Google allows us to set a special price for each single word, which is a great advantage of choosing a manual bidding method. This is already a matter of optimizing the campaign itself, and managing these campaigns requires continuous monitoring of the performance of the advertisement itself, as well as each individual keyword.

Once you’ve set everything up, make sure to review the entire campaign again, correct any errors you notice, and your ad is ready to start spinning. You still need to enter details of the payment method, confirm them and your campaign becomes an asset as soon as the ads are reviewed and edited by Google.