Everyone loves visuals. Actually, the visuals attract us more than text. The human brain works like that. Visuals are why Instagram is one of the most popular social networks.
Whether you design a picture for your blog, experiment or create your first graphic display, visual content is an effective form of communication, but only when it’s arranged well. Creating a strong visual content requires time, energy, resources, and knowledge. Although it may be tempting to just finish the job quickly, in order to really make an impact, you need an excellent story told through striking and high-quality design.
In these 8 examples, you will learn how to improve and make your visual content more interesting.
Do not exaggerate the use of different colors. Colors should be used with ease to highlight the importance of information.
The font must be clear and appropriate for the style of communication. It is best to use only one font on the visual.
Present content in a way that guides the audience through a logical hierarchy. Aligning the elements in the arrangement will help maintain clearness.
Use frames carefully to mark only key information.
Keep enough “negative” space. When there is too much information in one place, the message becomes cluttered and unclear.
The icons added should be simple, easy to understand and universal. Remember that their task is to beautify the goal, not to hinder it.
Do not overwhelm the audience with countless unnecessary data, it should be brief and clear.
Avoid unnecessary design, remember that minimal design can be very effective as long as you have a strong story.
Visual content does more than just drawing attention. It is known that it can improve memory up to 400%. So, the better your visual content is, the more likely your audience will remember the message.
According to a survey of more than 500 marketing companies, the largest percentage of company goals include creating more visual content.
Combining elements such as image and text or adding interactive media can make visual more successful. Visualization of data, original artwork, and authentic photos also help to improve your content.
Use some of the tips above to create an appealing visual and thus awaken emotions in people who follow you on social networks or read your blog.